Project Overview:
D23 Expo 2024 - Imagineering Pavilion
Imagineering: Behind the Dreams

D23 Expo is a massive fan convention organized by The Walt Disney Company that celebrates all things Disney, Marvel, Star Wars, Pixar and more. It is held every two years at the Anaheim Convention Center in California. The event offers fans an exclusive look at Disney’s past, present and future, across all studios and segments.

For the 2024 D23 Fan Event, my role was to lead the overall vision, brand messaging and creative development of the Walt Disney Imagineering (WDI) pavilion. The WDI pavilion is always an anchor attraction at any D23 Expo, and with that comes high guest expectations to see and discover the next big thing coming to Disney Parks around the world. For 2024, I wanted to celebrate the incredible people that are the heartbeat of Imagineering. The pavilion showcased new work and emerging technology through the eyes of the actual Imagineers responsible for each creation. We wanted our guests to see how much passion and talent goes into each and every Disney Experience.

The development of the pavilion was a massive collaboration between Imagineers across a multitude of disciplines and studios from across the globe. The magic was made real on the show floor by the hundreds of Imagineering volunteers who staffed the pavilion. Guests had a chance to interact directly with these volunteers, hear their stories, ask questions, and hopefully feel inspired to pursue their own dreams.